Nielson recently published iPhone users demographics. Interesting to note is that against common wisdom, 53% of 6.4million iPhone users are over the age of 35 and 17% are over 55 years old. Users between the age of 18-24 are only 13%.
Possible reasons for this distribution include $199 price of the phone and the most painful part is up to $1200/year for voice and data services. Unlimited data is mandatory purchase for iPhone subscribers.
At MobiZim we thought so and it makes, now we have independent confirmation. Mobile Parental Controls on iPhone will be important, but it will have to wait until Apple decides to allow background processes and iPhone prices drop below $99 and the data subscription prices drop further.
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